GTAIM Pulse

Know where your organization stands on AI before you act

An organizational measurement instrument that captures your team's AI readiness and identifies the specific barrier to change.

Built on validated academic scales and the ADKAR change management framework. 25 questions, 6 minutes, actionable insights.

Most AI initiatives focus on tools and skills. Few address the human side: resistance, misconceptions, and the gap between perceived and actual competence.
Without measurement, every intervention is a guess. Organizations cannot manage what they cannot see, and cannot prove what they cannot measure.
AI adoption is sequential. A team stuck on motivation needs different support than a team stuck on access. Treating them the same wastes both.

Evidence-based change management

Measure before you act.

Understand your starting point. Where is enthusiasm high but competence low? Where is resistance concentrated? What does your team actually know versus what they think they know?

Target the barrier.

Design interventions based on evidence, not assumptions. A team stuck on motivation needs different support than a team stuck on access. Pulse tells you which one you are dealing with.

Demonstrate the change.

Issue the same instrument after the intervention. See exactly what shifted, by how much, and where the next barrier is. Demonstrate ROI with data, not anecdotes.

ADKAR Framework

Where the change process is stuck

ADKAR is the most widely adopted individual change management model in enterprise organizations (Prosci). Pulse maps measurement data to five sequential stages, identifying exactly where the change process is stuck. The barrier point is the headline insight.

AwarenessCan they distinguish AI types, understand how it learns, and recognize where it fails?Critical AI literacy
DesireDo they see value in AI for their role, or are concerns about relevance and job impact holding them back?Motivation + resistance
KnowledgeCan they evaluate AI output, apply it to new problems, and explain the concepts to others?Applied competence
AbilityWhat is their hands-on exposure, across which tools and contexts, and where are the access gaps?Adoption curve position
ReinforcementHave they moved beyond occasional use to building their own AI workflows?Integration depth
How it works

Five steps from measurement to change

01
Issue the survey

Create a study for your organization, define teams, and distribute invite links. Participants complete 25 questions in 6 minutes. No login required.

02
Identify the barrier

Pulse maps responses to ADKAR stages and identifies where the change process is stuck. Not just scores, but the specific barrier and what it means.

03
Deep dive with interviews

Quantitative data reveals what. Structured interviews reveal why. Interview guides are generated from Pulse data, targeting the segments where numbers raise questions.

04
Design the intervention

With the barrier identified and the context understood, the intervention is targeted: training, access, coaching, or process change.

05
Measure the change

Issue the same instrument after the intervention. Before-and-after comparison shows exactly what shifted, by how much, and where the new barrier is.

What you get

A live digital dashboard

Your results are delivered through a continuously available dashboard, not a static PDF or a one-time presentation. Updated with every study.

Sample Results

Enterprise AI Readiness Survey

45 responses
3.4

Barrier: Desire

The team understands AI (Awareness is strong) but lacks motivation to engage. Focus on demonstrating personal relevance and addressing specific concerns.

Awareness

5.2

Desire

Barrier
3.4

Knowledge

4.1

Ability

3.8

Reinforcement

2.9

Distribution

Awareness

Desire

Knowledge

Ability

Reinforcement

Barrier-point analysis

Which ADKAR stage is the bottleneck for your team. Not a composite score that hides the story, but a specific barrier with a specific recommended intervention.

Dimension breakdown

Scores across sentiment, competence, experience, and usage. Distributions showing whether people are clustered or polarized.

Team comparison

Break down results by team. See which teams are ready, which need support, and where interventions should be differentiated.

Before and after

Barrier-point shift, dimension-level changes, and individual trajectories. Demonstrate that the change effort produced measurable results.

The instrument

Built on validated academic scales

25 questions across 6 themes. Designed to be completed in 6 minutes on any device. Mixed Likert and multiple-choice items with reverse-coded questions to ensure response quality.

25
Questions
~6 min
Completion time
5
Dimensions
7-point
Scale
Pre / post
Design
Peer-reviewed
Validation

Pulse is included in every enterprise engagement

Every GTAIM enterprise program starts with a Pulse measurement and ends with one. Your team gets a data-driven baseline, a targeted training program, and measurable proof of change.

Explore enterprise option